Positioning: The Battle for Your Mind is a marketing book written by Al Ries and Jack Trout that discusses the importance of positioning in the marketplace.
If you’re wondering what positioning means it’s the process of establishing a clear and unique image or identity for a brand or product in the minds of consumers. It involves positioning the product or brand in a specific Niche market and communicating its unique benefits and value proposition to consumers.
The book argues that positioning is crucial for a brand or product to stand out and be successful in the marketplace. Here are 11 actionable steps that you can take based on the concepts discussed in Positioning: The Battle for Your Mind: